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Modern day life is often fast paced and competitive; seemingly filled with an endless list of tasks to do and people to catch up with. Indeed, lives are busier than they once were, with many people working longer hours. As a result, time is increasingly being seen as a commodity. This shift in culture and lifestyle is reflected in the everyday transactions that are carried out around the world, from online shopping to eating in fast food outlets. Speed and efficiency are of the essence and this is no truer than when considering the world of technology. In fact, such things as the internet and mobile phones thrive on the ability to offer people a fast and effective service. As such, businesses are constantly looking for new ways to improve their offerings. Take the introduction of broadband as a prime example. Up to 100 times faster than a traditional dial up connection, it has significantly improved the speed at which the internet works. Consequently, people can now take advantage of a whole host of useful web applications, like VoIP (Voice over Internet Protocol). Allowing people to make cheap calls over the internet, VoIP providers have helped to considerably reduce the cost of speaking to others: this is especially true for international calls. And, thanks to a new wave of innovative software applications, like those available on the iPhone, people are now able to take that technology mobile. Therefore, instead of having to rely on your computer to take advantage of cheap call rates, many mobile phones now have the option to download VoIP software, meaning people can make and receive local, national and international calls without racking up enormous phone bills. This is great news for those constantly on the move, since they can call their friends and family from any WiFi zone, regardless of if they are in the next room, or halfway across the world. Not only that, but if you and the person you want to contact have the same VoIP provider, you can even speak to them for free. In order to use VoIP services on your mobile, it is necessary to download the relevant application, such as the iPhone App, create an account and add some credit to it. After that, you are then ready to make and receive cheap calls. Additionally, it is possible to make use of the free instant messaging service that many VoIP providers offer, in order to get in touch with others from your VoIP contact list who are also signed in. Life may be fast paced, but with the technology currently available, there are a number of ways to make sure yours is as efficient as possible. Innovations like the iPhone Apps are a great example of what can be done to maximise the time you do have, without having to worry about breaking the bank. Jonathan Wallace writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.

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No longer do people just use their phones for voice calls and texts, but increasingly they are demanding that their handset contains a quality stills and video camera, an MP3 or other audio player, a web browser, navigation software and a multitude of other computing resources. Because of huge advances in processing power and battery technology all the aforementioned features are now regularly incorporated into portable telephony devices known as smartphones. It is because smartphones such as the iphone 3Gs and Blackberry offer such improved processing capacity, flexible operating systems and firmware that can be updated online, that demand for them is soaring. Memory storage of 32GB is now common and represents the same amount of storage offered on expensive, top of the range PCs as recently as five years ago. But, according to technology buffs the reason that smart phones are ultimately set to take over the mobile phone market in the next few years is because of the wide availability of applications, or ‘apps’ as they are often known. Programs that are easily downloaded onto portable devices, apps convert any standard phone into a personalised handset, with a selection of programs decided by the user. Although widely available for a number of smartphones the Apple iphone 3G is king of the pack offering an amazing 85,000 different applications for download. By comparison, the RIM Blackberry offers only a paltry 2,000 different apps for its users. Indeed, in little under two years in excess of 2billion iphone apps have been downloaded by iphone users worldwide. Check out the top 25 applications on offer for any smartphone and you will find that social media features heavily, along with messaging packages; the latter which rather uniquely allow users to bypass their phone provider’s network and call another app user for free, but only when accessing Wifi. However, the usual chat features and text messaging for subscribers can be accessed through 3G, WiFi, GPRS and also via The Edge. O2’s exclusive UK deal to provide the iphone 3G expires during winter 2009, and Vodafone and Orange are already widely touting the fact that they will be offering iphone 3Gs over their networks before the end of the year. Given the increased level of competition amongst providers accompanied by a huge anticipated demand, handset and tariff prices are expected to drop, making the devices even more affordable and therefore accessible to mobile phone subscribers. Watch this space, iphone 3Gs will be everywhere!